Au Natural Skinfood

Meet the team.

Meet the people behind Au Natural Skinfood.

Tony Ahern
CEO & Board Director

Tony is an experienced and successful Management Consultant with diverse business, commercial and leadership skills. With twenty years’ experience of managing complex business change, digital transformation, large scale IT projects, ecommerce, commercial contract & tender negotiations, programme management, risk management, strategic planning and governance within the utilities, small business, and government sector, with particular interest in renewable energy, ecommerce retail, omni-channel supply chain, digitisation, leading cultural and transformational change.
- Masters of Commerce (M.Com) Management Science - University of Canterbury
- Bachelor of Science (B.Sc.) Operations Research – University of Canterbury
- Member of NZ Institute of Directors
- Director BEL Investments NZ Ltd 2016-2017
- Director Buller Electricity Ltd 2015-2017
- Board Memeber Electrical Workers Registration Board Jun 2011 – 2014

Tracy Ahern
Founder & Board Director

Tracy is a highly effective small business executive, bringing a valuable skill set to any governance position. Working nationally and internationally across both service and manufacturing she is a creator of possibility, comfortable at the interface of governance and operational management. Responsible for sustainable new product development, regulatory processes, and compliance. Operationally managing both service and manufacturing deliverables whilst maintaining a focus on strategic direction. Tracy encourages robust, independent, and critical debate at the board table whilst maintaining a focus on strategic direction, forward momentum, and a drive to succeed. Tracy is a serial entrepreneur with three decades of experience in the skincare industry. Member of NZ Institute of Directors and Director CTFA – Cosmetics NZ.

Catherine Hearn
Marketing Specialist

Catherine is a Digital Marketing Specialist and Graphic Designer. Catherine's skills include content creation, social media advertising, website design and maintenance, copywriting and design. Catherine enjoys storytelling through clever copy and engaging design, and believes. She completed her Bachelor of Commerce majoring in Marketing from Victoria University of Wellington in 2015, and then gained hands-on marketing experience in tvariety of roles. Catherine then spent two years abroad in Japan, before returning home to Christchurch and gaining a Marketing Advisor role in the health sector. A year later she joined Au Natural Skinfood as Marketing Specialist. Catherine is responsible for all Au Natural Skinfood's day to day marketing activity, spanning a broad range from social media management to brand messaging direction, and everything in between!

Saumya Amarasinghe, PhD
Business Analyst

Tony is an experienced and successful Management Consultant with diverse business, commercial and leadership skills. With twenty years’ experience of managing complex business change, digital transformation, large scale IT projects, ecommerce, commercial contract & tender negotiations, programme management, risk management, strategic planning and governance within the utilities, small business, and government sector, with particular interest in renewable energy, ecommerce retail, omni-channel supply chain, digitisation, leading cultural and transformational change.
- Masters of Commerce (M.Com) Management Science - University of Canterbury
- Bachelor of Science (B.Sc.) Operations Research – University of Canterbury
- Member of NZ Institute of Directors
- Director BEL Investments NZ Ltd 2016-2017
- Director Buller Electricity Ltd 2015-2017
- Board Memeber Electrical Workers Registration Board Jun 2011 – 2014

Sinead Hellmann
Customer Service

Tracy is a highly effective small business executive, bringing a valuable skill set to any governance position. Working nationally and internationally across both service and manufacturing she is a creator of possibility, comfortable at the interface of governance and operational management. Responsible for sustainable new product development, regulatory processes, and compliance. Operationally managing both service and manufacturing deliverables whilst maintaining a focus on strategic direction. Tracy encourages robust, independent, and critical debate at the board table whilst maintaining a focus on strategic direction, forward momentum, and a drive to succeed. Tracy is a serial entrepreneur with three decades of experience in the skincare industry. Member of NZ Institute of Directors and Director CTFA – Cosmetics NZ.

Meet the Board

Ross Scarlet MZNM
Board Director - Chairman

Ross has been involved in the dairy industry for over 30 years and currently owns 2 dairy farms milking 800 cows. In 1991 Ross was selected as a NZ emerging director and was sent by the NZ Dairy Board to Asia, Europe and America to gain experience in marketing and governance. Following on from Ross’ extensive career in the dairy Industry, he received in 2017 a Queen’s Honour- the New Zealand Order of Merit for his services to local government and the NZ dairy industry. Ross is actively involved and well connected in the dairy Industry both in NZ and Internationally.

Adrian Vance
Board Director

Adrian is an Authorised Financial Advisor (AFA) and has held senior positions in the financial service sector since 2002. He has extensive experience in financial markets with the focus on listed public markets and portfolio management. With well-established contacts and networks within the investment community, Adrian has been involved with several companies undertaking private capital-raising activities to ensure they are well funded to execute their growth strategies.

Rich Zeldes
Board Advisor

Rich is New York based and Founder and CEO of Zeldes Media Advisors, gained a wealth of experience over 25+ years in media strategy, planning and buying across digital and traditional platforms. Rich specializes in health and beauty products, B2B and D2C in the US market.

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